This is the last of the 3 part guide to help you get started with Pinterest Marketing. The strategies noted below can really be applied to any type of business, despite this blog catering to those in the Wedding Industry.
PART 3: What to pin and when to pin it
As mentioned in the previous blog post, it is highly recommend to start a blog if you haven’t already. Even if you have lots of images to share, it’s a great way to showcase your work, share tips and advice or even personal stories.
Canva is a wonderful tool to easily create Pinterest optimized branded templates with consistent colors, fonts and use a watermark or logo wherever possible so that your content is easily recognizable.
You can create 3-4 templates for each blog to be pinned which will increase the reach and after time, you can gaige which design your audience likes best. You could add 1 or 2 to the actual blog post and upload the others direct to Pinterest or Tailwind.
When creating Pinterest descriptions, always keep in mind 3 keywords that best represent the blog post and ensure that these are utilized naturally in a sentence. No keyword stuffing. Use 1-2 hashtags only. Think about the terms others are searching for, that will help bring up your content.
Pinning just your own content is a no-no. You also need to share other relevant content that will appeal to your audience. Look for high quality relevant content to pin, with good images and descriptions that are similar to your niche. You can search content from publications, people you follow, others that are not competitors or any search terms that you type in the search box.
As a beginner, you could start with 5-10 pins a day, being a mixture of your content and others, and gradually increase from there. (No more than 50 pins a day is enough). A ratio of 40/60 is preferred, favoring other people’s content.
You can pin manually, however Tailwind offers a massive advantage to save a considerable amount time and allowing you to pin consistently and stick to your strategy. I would highly recommend setting up Tailwind for scheduling content in advance. This is the only Pinterest approved scheduler and comes with many benefits to help get your content seen and drive traffic to your site. You can schedule your content on loops so that you best performing pins are always re-pinned, utilize Tailwind Tribes to gain even more reach and find top performing content. It is free for the first 100 pins and is $9.99 per month (billed annually) after that. Click here for the link.
In addition, you can of course, still pin manually, in fact this is encouraged by Pinterest so I would suggest logging into Pinterest a few times a week to carry out some live pinning.
Consistency is key with this platform, so make sure your scheduler is full every single day. Remember that Pinterest is a slow burner, so allow at least 3 months before you start seeing any growth.
If this seems like a lot to manage on top of all your other daily tasks, never fear, there are Pinterest Managers like me around, who can take care of your Pinterest and Tailwind Accounts to ensure you are pinning consistently and strategically! Contact me if you would rather let me take this off your plate!
**Affiliate disclosure** Some of the links in this post may result in a small commission to me should you choose to make a purchase. This won’t cost you anything additional and I promise I only suggest products I truly believe in and use myself.